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Advertising and Anarchy
Posted by Geek Woman
Perhaps when you sign up for a free game
demo or a free free time increment on a MMORPG. Then you would see in-game
advertising billboards. Recently Funcom signed an exclusive agreement with
Massive Incorporated, creator of a video game advertising network. All
free players of Anarchy Online will see dynamic in-game advertising
billboards in central areas of the game. Payed subscribers will not see
these ads.
The ad network is thought to be a new source of income beyond box sales
and subscriptions from global advertisers. Next-gen gaming is expected to
be even more massive in size. Larger storage mediums for game content are
necessary. Sony confirmed
Blu-ray for its next-gen Play-Station. Some next-generation games
might be using the DVD9. No particular HD standard is set yet and
manufacturers don't know which HD standard they're going with.
Next part is they want to include in game services. At the doorstep of
virtual reality is the commercialism that will drive the technology
forward. A marketplace for 'microtransactions', is needed for buying and
downloading the tunes played in a game. This way consumers can get
content, new game levels, maps, weapons, vehicles, skins and downloadable
updates.
Micro-transactions are thought to be a technology that will break down
barriers of small-ticket online commerce. The plan is that
micro-transactions will supposedly allow developers and the gaming
community to charge as little as they like for content they create and
publish on a Marketplace.
If customers pay for playlists the feature would eliminate the need for
developers to purchase custom music design in games. Players theoretically
could listen to their own tracks while playing next-generation Xbox games.
The next-generation of consumers is thought to be looking for full real
time interactivity. Indeed some gamers welcome an "even more realistic"
aspect to the games by including related commerce. What can make this all
palatable is clever design. It has to be cohesive and believable. There is
some talk about Gamer Cards. for key Xbox Live(tm) information. They would
supposedly instantly connect players with people who have similar skills,
interests and lifestyles..
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