Women actually account for 46% of all gaming in the world. That would mean that 54% of the given population are men. Making use of fresh insights from a very recent consumer research from almost 15 countries, I have explored the topic of gender similarities and some differences when it comes to gaming. The audiences that I have considered are from ages 10-60. It is incredibly important for all kinds of gaming businesses to completely comprehend that women AND men, both love playing video games. Some companies do not get that yet, because I see so many games catered to the male population. It is also incredibly important that the gaming companies understand how men and women interact with the gaming world and the games as well. They need to know how they respond to certain games and make changes accordingly.
Why? Because, at the end of the day, the point of a game is to entertain and fascinate its audience/players. Games should make people experience emotions of happiness, entertainment, excitement, wonder and more. A good that takes us on an emotional rollercoaster is a great game indeed.
There are so many platforms where different people prefer different games. It all depends on the kind of game that we are playing.
If we are looking at the gender and the age range, I see that almost 46% of all gamers across these countries that I mentioned earlier are women, and I feel that it is also important to recognise that men still hold the majority percentage and the age range would be 21-35. Different platforms will give us different results. Mobile gaming is undoubtedly on the rise, and since the advent of mobile phone, technology started getting really great with smartphones. Smartphones have actually changed the game for billions of individuals. I can easily say that it is one of the best inventions of mankind because it makes such a difference in so many of our lives. Gaming companies saw this as a lucrative opportunity and made sure that you could play spectacular games in the devices which were in the palm of your hand. It definitely made all the difference in the world, and I can say that women of all ages started loving this.
I have cousins who adore playing games on my phone, and I also have grandparents who are so fascinated by certain games on the mobile phones. They cater to people of all ages, and that’s where we have to appreciate them.
I would say that men and women, with equally appreciate mobile gaming and it will only get better and better as smartphones get getting upgrades.